Haduken.com

Who needs yet another social network? Certainly not the majority of humans — although did you hear that one in twelve of those very same humans have a Facebook account? And, if I’m honest with myself, I certainly don’t need another social network either.

But, my job as internet czar mandates that I’m at least aware of what’s the ones-and-zeroes flavor of the moment. Right now that’s Untappd — the newest in beer related social media technology.

It’s a lot like Foursquare: you “check in” when you drink a beer — optionally specify your location — and it’s sent to your “friends” and other connected social networks. Nothing too revolutionary. I do, however, like being able to look back into my beer-soaked past and pull forth a written record of the beers I’ve consumed. It’s also got a list of trending micro and macros beers, as well as what is trending in your location. Currently, respectively:

• Sam Adams Winter Lager, Boston Beer Company Infinium, Guinness
• Sierra Nevada Celebration Ale, Anchor Christmas Ale, Dogfish Head 60 Minute IPA
• Stone Vertical Epic, Stillwater A Saison Darkly

Ultimately I don’t see myself using Untappd long term — excepting a massive influx of local users. It’s kind of a drag to pull out your phone every time you order a beer. Plus, what other social media are you more likely to forget to use the more you use it?